Learn the crucial elements of creative testing on the App Store, and where you should focus your efforts.
Iteratively improve your App Store presence using all the tools at your disposal. Discover the merits of each approach depending on your situation.
“Before testing anything, we aim at understanding where the store listing stands on the user journey: was he scrolling on Facebook? Did he search for the app on the stores after seeing a TV ad? This will tell us more about the role of the page: convince or confirm”
We breakdown the options available to run tests on creative in the App Store and their benefits/drawbacks
We provide a breakdown of your App Store Product Page and let you know what is available to test
We provide an insight into the metrics available for optimisation
We ask leaders in the industry what they consider when building their creative strategy
Have any questions? Email Us
An intro to the App Store Product Page, and the elements that should be tested.
A look into the three main ways to run tests on your App Store listing, and a discussion of the merits of each (hint: it depends on your situation!)
A look into what constitutes a good creative optimisation strategy, including some thoughts from industry leaders.
“A good creative optimisation strategy is data-driven and iterative, but still allows enough room for some bolder exploration (“Iterative” does not need to be synonymous with “small”, as many ASO practitioners believe). There should be some room for failure - that’s the nature of the experimentation which forms such a critical part of ASO”
App Store experimentation is an essential element of your marketing mix
A good creative experimentation strategy can make a big difference to your ASO performance
You optimise your Facebook creative obsessively, so why don't you do it for your App Store creative?